BRANDING STRATEGIES FOR YOUR BUSINESS

 

 

BRANDING STRATEGIES FOR YOUR BUSINESS
Bright-EYed and Bushy Tailed

 

Greetings Fellow Readers and sending Energetic Vibes

So on 2 Feb 2019, I happened to attend an event organized by LAJA on  “Branding Your Business”by a wonderful, charming woman Chinar Nanavati. It was in partnership with American Corner Library not to forget the Dynamic Lady “Tejal Vasavda who coordinated the event wonderfully with Asmita(Laja Team)

Before I share my key learnings from the event. Let me share what LAJA is all about.

LAJA is a forum introduced by a woman, for women and aims at empowering women externally and internally with the focus being on ENABLING women. It was formed with the sole purpose of helping women overcome inhibitions and discuss issues and matters that are close to their hearts. Women are encouraged to open up about relationships, financial dependence, long and short term goals, sexual needs and compatibility, inner awakening, upgrading skills, expressing repressed feelings and much more.

(Reference: Their official Facebook Forum)

Roger that my weekend had started on a fun and learning note.

The session was taken up by Chinar Nanavati, who is a passionate entrepreneur holding a degree in a Creative Genre and alumni of MICA. She completely nailed the show with her wisdom.

She was insightful and was a dynamo. She with her experience and her real-life challenges empowered all women to take up BRANDING like Jet set Go and not to forget towards the end of the event we were all happy as a sandboy. We earned some brownie points for our ventures too 😉

Let me share some of my key learnings:

LEARNING 1

 

That having said she emphasized on one crucial element and that is “WORK ON YOURSELF”

That’s the first step you should be taking when it comes to building your BRAND that LASTS,that ECHOS.

Some Actionable steps she mentioned:

1.Time management skills

2.Communication skills

3.Dress like a Professional

4.Presentation skills

The above skill set will help you propel your Brand. To put it straight it shall catapult your success. They are the seeds you sow day in and day out that will reap harvest sooner or later.

Again on this note, I would like to share a wonderful quote I read by Hilary Sawchuk which says

“You create a Credible brand by staying True to who you are.”

Recommended Reading:HOW DO YOU DO GREAT WORK

LEARNING 2

A Reality check for all young entrepreneurs when it comes to raising the AWARENESS and REACH of your Brand.

Again Simon Sinek re-affirms in his wonderful book “Start With Why”,

“People don’t buy what you do,they buy why you do it.And what you do simply proves what you believe.”

 LEARNING 3

 

Some points to ponder:

1. How do people in your community perceive you as?

2. What’s the one thing people relate to when it comes to YOU?

3. What is the Image you have created in their minds when someone talks about you or refers you?

Key Message:In a nutshell,your REPUTATION is the FOUNDATION you lay for your BRAND.

 

LEARNING 4

Are You consciously Self-Committed to your CORE VALUES?

That’s penultimate when it comes to making your brand shine.

Know your WHY,HOW and WHAT,rest assured you will reap the harvest in the long run.

LEARNING 5

 

Actionable Steps to keep in mind when it comes to the above three fundamentals:

DESIGN: Visual presentation in the Digital world. Remember Your design is the Silent ambassador of your brand.

LANGUAGE: The type of CONTENT you put out to the world, speaks for your brand, Carefully curate the same.

EXPERIENCE:”Successful brands are an Experience, Not an Entity.”The WOW factor does the magic and then the word of mouth spreads like a wildfire.

To put it in simple words THIS IS HOW “YOUR BRAND BECOMES VIRAL”

Recommended Reading:FOR SPARKING YOUR BRAND IN A CREATIVE STYLE

Heartfelt Thanks to Mrs Chinar Nanvati,Miss Asmita and Miss Tejal for organizing such a wonderful event.Looking forward for many such interactions,many such empowering sessions for bold,brave women to chase their wildest passions.

Cheers and Hurray and a Big Shout Out.

For all Women out there: Kindly click the below link to know more about LAJA and all the wonderful work they do:  https://www.facebook.com/LAJA2014/

Also Big Shout to American Corner Library. They have an amazing collection of books and also is the talk of the town when it comes to hosting many such creative events: https://www.facebook.com/americancornerahmedabad/

Mrs Chinar Nanavati also has a Creative Facebook Page where she shares her creative outlet:https://www.facebook.com/IndivisualbyChinar/

Spam them with your LOVE.

To Know more about me CREATIVE BRAIN BEHIND TALKGLEE

 

Sending you lots of love

Your Creative Encourager

Dr Starry John

1 thought on “BRANDING STRATEGIES FOR YOUR BUSINESS

  1. Awesome write-up Starry. Loved the way you put it all up. I had hoped to attend this event, but had to leave for Kerala before the scheduled event. Nonetheless, Team LAJA thanks you for your wonderful report on our event.

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